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2025 DEANNAtheCreator
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Live Tinted | Legacy Lash & Legacy Liner Launch Campaign
PROJECT TYPE
Social Media Strategy
PROJECT TYPE
Content Creation
SEE IT LIVE
SEE IT LIVE
Role / Contribution
Creative Direction: Developed the visual narrative and campaign structure
Video Editing: Executed final edits using CapCut for video and Adobe Photoshop for still imagery and touch-ups
Production Strategy: Planned and directed model visuals to highlight each product's features
Content Creation: Delivered multi-format assets tailored for web, email, and social platforms
Graphic Design: Designed and edited infographics outlining key product benefits, ingredient highlights, and health-related information for the Legacy Liner, helping educate and build trust with the audience
Process
Aligned visual tone with brand identity and product positioning
Created platform-optimized content, applying trending edits and formatting across channels
Results
48,900+ total campaign video plays within one month
Sold out: Both products sold out on LiveTinted.com during the launch week
Gift-with-purchase item also sold out due to high demand
14.8K TikTok views
34.1K Instagram views via Reels and Stories rollout
Date
2025
Led creative direction and post-production for a high-impact video montage campaign introducing Live Tinted’s Legacy Lash Mascara and Legacy Liner Liquid Kajal. The campaign showcased real-time product performance on diverse models, blending still and motion content to capture bold, authentic beauty. In addition to campaign execution, I developed a targeted social media strategy across TikTok and Instagram, maximizing reach and engagement through platform-specific editing, trend integration, and audience-focused storytelling.
The result: immediate product sell-outs and strong digital momentum.
